Promoting Registered Apprenticeship Online

Posted by Patricia Garcia - On May 15, 2009 (EST)

You never know what you're going to find online.  The internet is so ubiquitous and we adopt so much of the cyberculture in our everyday lives -- did you ever think you'd be saying "Google" every day? -- that we may not have thought about using some of the most widely visited sites to conduct outreach and education about our programs.

Just visit You Tube and search for "apprenticeship," or add more keywords to refine the results.  You'll see that there are a lot of videos posted that tell the story of apprentices and their work.  Click on some of them.  They can be pretty good! logo - California Apprenticeship

The California Department of Industrial Relations put together the "I Built It!" campaign to highlight opportunities in construction apprenticeships.  This series of 15- and 30-second public service announcements stars actual apprentices on the job, telling their stories in sound bites and quick visual scenes.  With titles like "I"m on Top of the World!' and "I'm Having a Blast!" that can describe a real day on a construction job, the campaign uses humor and the enthusiasm of the workers to get the point across.  Oh, and the excellent pay and benefits are mentioned too, as well as the sense of accomplishment these apprentices enjoy from completing a high rise building, a bridge, or a new freeway.

What do you think about posting your promotional videos on You Tube and other online venues?

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Modified On : October 28, 2009
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